Making impact asks for a different approach than making ads

We thrive on mission-driven challenges: how can you bring your right to exist and your contribution to society to life? We believe that companies can contribute to a better and healthier society through creative solutions. Consumers increasingly expect this from companies. Our starting point is that campaigns and films should not only tell about this, but can actually contribute to the solution. In this way, we help companies take the lead on important and relevant topics, and let creativity be the catalyst for change.

We combine creativity, execution and media direction at the highest level under one roof. Our production branch We Agency has been producing at the highest level for years. By combining this with strategic thinking, refreshing creativity and innovative media strategies, we create efficient trajectories for our clients, straight to the point. Filmmakers are involved early in concept development and our creatives remain involved in execution. In our collaboration with fellow agencies and other partners, we work on the basis of equality and synergy.

Over the years we have always looking for innovation in our profession: strategically, creativity, productionally and even in terms of media distribution. This led to highly visible campaigns that became talk of the town. Remember the first YouTube viral in the Netherlands Max the Hacker? The first large personalized film? The first interactive film for the Dutch Film Festival? One of the first campaigns with real people as lead character for DELA? Or what about Interpolis, KPN setting the bar for musical campaigns that touch hearts?

We do not make traditional advertising, but focus on mission driven advertising. Those might seem closely linked, but it demands a totally different approach. We build strategy with social psychology and behavioral science as an important starting point. We bring campaigns to life with smart sincere solutions that really help and creativity that touches hearts. And we put earned media first, because we want to earn sympathy rather than imposing it.

Our mission is bigger than we are. So we try to motivate the industry as a whole. That is why we are involved in various trade organizations, we have a weekly column for years and podcast at BNR, we are regulars table guest at various primetime TV shows talk shows, we chair the day and KeyNote speak at TEDx, and make we work hard for the interests of our industry.

We use creativity to let campaigns spread organically. We know that a message is better received when a ‘peer’ shares it with you, than when a brand forces it on you. It also increases the effectiveness of your media budget. It does mean that the idea always has to be controversial: every campaign has to have a certain news value. Over the years, our team has built up a good intuition for which message touches hearts and which breaks hearts. It is sometimes said that viral spreading no longer exists, but Wefilm’s films have been viewed organically by more than 500 million people.

Certainly. We Agency thinks strategically and creatively with other agencies on social campaigns. We have been working with dozens of different agencies from home and abroad for years.

Of course, we know where the strength of our production label Wefilm lies and it is a great added value that we can involve the Wefilm makers early in creative processes. But at We Agency we develop more than just film, and that is why we work together with all kinds of different specialists in execution.

Social brand positioning and impact campaigns are our specialization.
In a broader sense, we help brands that want to build a more emotional connection with their target group. We always try to find a way in which you are genuinely valuable. Ultimately, it quickly ends up with social positioning.